![]() ![]() “We aren’t going to change strategy midway because it didn’t work,” he continued. He is “not interested in tripling the business by maximizing, lowering prices and doing more volume.” Instead, this step is about “leveraging the know-how of our craftspeople and ensure that a client entering a Louis Vuitton store - for the watches or by chance - will see that have a level of execution on par” with watchmaking pure players.Īrnault said the move was part of a long-game strategy that stretches to 2030, “whatever the result of this collection.” ![]() In a nutshell, the positioning is about showing how serious the French luxury house is about its watchmaking chops. “There’s also this idea of respecting long-standing clients and bringing value to what they’ve already collected.” It’s to ensure that our historical collectors, our brand aficionados can recognize themselves in a more entry-level high-end watchmaking piece,” he continued. “Our goal is not to put a watch on everyone’s wrist. “Whatever the performance we have today - and it’s rather good - I’m not looking at it to pilot this change,” Arnault said, deeming the Tambour iteration the brand’s biggest watch launch of the past 20 years. All of these will be covered by a five-year warranty, up from three.Īccording to the executive, today’s Louis Vuitton watch clientele is split between those who buy watches as fashion accessories and watch enthusiasts and collectors.īut the perspective of losing the first category doesn’t faze him, even though he imagines them reaching for the connected watch and its customizable digital watch faces to match their outfits. The brand’s lineup will go from more than 100 active references to around 20, including a handful of women’s watches, the connected Tambour Horizon Light Up watch, the Tambour Street Diver launched in 2021, and the five new Tambour models, with high watchmaking on top of that. I'll definitely consider True Facet for my future timepiece purchases.The 40-mm three-hand Tambour is a more unisex model, available in steel, steel-and-gold and solid gold. And everything else - from the careful packaging, beautiful card stock, and True Facet valuation report - was truly top-shelf. Along with genuine box and papers (stamped by an authorized dealer), I couldn't be more happy with my purchase. It was listed as "preowned excellent" but it was truly MINT. That's why I was even more amazed when I received the watch. I had been eyeing this model for quite some time, and as seldom as the watch gets listed for sale, the price offered at True Facet was simply unbeatable. So with everything in mind, I decided to take a chance on my first watch from True Facet, a Jaeger LeCoultre Master Calendar - the older model with the power reserve at 12. Most importantly, I never felt any pressure to buy. And when I had concerns about shipping time, Tirath, the CEO, was quick to assist and address any potential issues. She explained True Facet's return policy, how certain watches are sourced, including True Facet's guaranty of authenticity. However, Rachel, who helped me, was very knowledgeable, responsive and friendly, answering any and all questions I had. That's why I was a little reluctant about the Jaeger LeCoultre listed on True Facet, having never seen the actual watch in person. Due to the care I received, I would gladly recommend this company without a doubt to any of my watch wearing friends!Īs an avid watch collector, I'm still a little hesitant to purchase timepieces online, especially when the cost is in the thousands of dollars. Great business model, and overall excellent staff. The price of the watch was by far not at the top of their list, yet I was treated as if I were buying their $200,000 Patek Phillipe. Not only did I receive a great looking luxury watch in time for the wedding (which by the way, looked exactly like those in the pictures), but they really took care of my delivery request and left me feeling like a special client. Through the week, I maintained contact with the manager and one other team manager, and they lived up to their promise! They made sure the watch would pass their verification process (which is normally upwards of five days already) and made sure to ship it to arrive all within an acceptable time frame. I wrote an email to True Facet after purchasing the watch, and within 10 minutes on a Sunday night, their customer service manager emailed back. I recently purchased a watch from TrueFacet, and of course, like most people - made a last minute decision to purchase a week before I wanted to wear the watch at a special occasion (my friends wedding). ![]()
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